Web Design & Digital Strategy born in Syracuse NY, serving the world
Since 2003, our award-winning web design team has helped hundreds of organizations serve millions of users.
Clients Featured In:
Web & Digital Platform Inclusions
Clients may choose any or all of the following, depending on particular industry, client goals, and needs. Contact Us to Schedule a Discovery Meeting
Web Strategy: Diagnostic & Research
The diagnostic, research & strategic phase informs the entire project. Reports include: Digital & Web Audit Reports, User & Audience Reports, Market Research Report, Competitive Analysis, Information Architecture Report and more.
Client Journey & Lifecycle Analysis
Going beyond the ‘funnel’, the client journey is the foundation. The journey from an unknown visitor, to prospect, client, dedicated client, to advocate & referrer. Includes client journey design, lifecycle analysis, and more.
Web & Digital Client Experience
Establish an enterprise-level web and the digital client experience; a cross-browser, cross-platform (desktop, mobile) digital client experience.
Branding & Style Guides
Creation of the firm’s brand strategy: Logo design, corporate style guides for use in all marketing activities (print, tv, billboards, etc). Elements: custom logo, custom iconography, color palette, fonts and font layouts, imagery, spacing, illustrative style (if included), brand imagery, tone, style and more.
Lead Gen Ecosystem, CRM, Analytics
Generating, capturing, and cultivating leads and customer relationships. All projects include time to setup and integrate a CRM tool, and guidance in leveraging, measuring, and improving your performance over time.
Content Strategy & Writing
Information architecture consultation, content strategy & oversight, content writing (amount depending on Base or Advanced pack), content & image migration, base SEO migration, and more.
Content Management System (CMS)
The Content Management System (CMS), usually WordPress, allows the user to easily make changes to the site content (service pages, products, images, news posts, menus & more).
Search Engine & AI Optimization (SEO/AIO)
The SEO / AIO Base pack (included in all) commonly results in marked search engine rank, AI exposure, and traffic increases within months, and continued rank climbing over time. Includes: keyword research, code optimization, meta tags, SEO/GEO/AIO tool integration & setup, linking prep, automatic submission of content to major search engines.
Email (Base / Advanced)
Includes: email marketing platform setup and integration w/ digital platform. Advanced packs include: email template design, content strategy, monthly campaigns, and email marketing coaching.
Accessibility (ADA / WCAG)
Better navigate the Section 508 ADA laws, and ultimately meet clients with disabilities at the level where they are. Broader, easier access benefits everyone. See how this site performs on Google’s Accessibility Test.
Privacy (GDPR / CCPA / NYPA)
Protect, and safeguard your clients and their data. Depending on pack and firm requirements, includes: overall privacy audit, consulting for the GDPR, CCPA, NYPA, privacy strategy, and more.
Speed Pack
At Breakthrough, we take pride in the performance of our work. Slow loading pages affect your bottom line (Kissmetrics Infographic). Faster pages = improved SEO, user experience, and better results. This is included in everything we do. Advanced & base packs avail. See how this site performs on Google Pagespeed.
FAQs
Process & Timeline
Web & Digital Growth Platforms typically take from 3-6 months. Timing depends on: scope of inclusions, whether Branding is needed first, and client turnaround. Projects are broken into 4 major stages: 1) Research / Diagnostic + Strategic Plan (1 month). 2) Design (1-2 months). 3) Build (1-2 months). 4) Launch & Training (1/2 – 1 month).
Timing depends on how quickly your firm, and your decision makers are able to work, make decisions, answer questions, fill in missing content, photography, and marketing materials. Everything we do, we do with intention, purpose, and we do it for long-term sustainable growth.
Pricing
Web & Digital Growth Platforms typically range from $2,500 – $75,000 (Depending on number and scope of inclusions needed). To get exact pricing for your organization Contact Us.
What Happens After Completion
This will bring your firm to a public launch, and includes the education & training to begin using your platform, and generating leads as early as day 1. (We’ve had clients pay for the entire cost on day 1 of the launch). You will pay for your hosting ongoing (paid to your host, not us), but you will have no ongoing costs to us unless you decide to continue coaching, consulting, or make changes later on down the road.
Getting Started
Contact Us to get started. (Optional: For those that like to prep, feel free to review the Web & Digital Discovery Assessment, but this is optional, we will review this together).
Who We Work With
Non-Profits
Environmental & Home
Insurance & Law Firms
Medical
Commercial Real Estate
TV, Radio & Podcasts
Financial Advisors
Food
Manufacturers & Retail
Utilities
Education
Non-Profits
Types of Non-Profit & Religious Orgs:
- Education, Literacy Non-Profits
- Poor, Hunger & Housing
- Career Services & Personal Dev
- Public Television & Radio
- Drug & Rehab Facilities
- Churches, Spiritual
- Legal Assistance
- Minority & Women’s Rights
- Agricultural Non-Profits
- And more
Environmental & Home
Types of Environmental & Home Services Firms:
Indoor Air Quality Testing
Lead Testing, Remediation, Education
Construction & Contractors
Environmental Firms
Electrical Services
Insulation, Heating, Cooling
And more
Insurance & Law Firms
Types of Insurance & Legal Firms:
Lawyers & Law Firms
Legal Aid / Legal Assistance
Group Health Insurance & Retirement
Employee Benefits & Workers Comp
And more
Medical
Types of Healthcare Organizations:
Doctors & Primary Care
Psychologists / Therapists
Medical Devices
Pharmaceutical Manufacturers
Allergy Services
Physical Therapy
And more
Commercial Real Estate
Type of Commercial Real Estate Firms:
- Commercial Real Estate Brokerages
- Individual Agents
- Property Managers
- Developers / Contractors
- Property Investors
- And more
TV, Radio & Podcasts
Types of Broadcasters:
- Television Stations
- Podcasts
- Public TV / Radio
- YouTube Channels
- College TV / Radio
- Radio Stations
- And more
Financial Advisors
Types of Financial Advisors:
Registered Investment Advisors (RIA’s)
Financial Advisors & CFA’s
Certified Financial Planners (CFP’s)
Wealth Advisors & CPWA’s
Retirement Advisors
And more
Food
Types of Food Manufacturers:
Fast Food & Fast Healthy
Franchises & Francisees
Food Manufacturers
Supplement & Vitamin Cos
Healthfood
And more
Manufacturers & Retail
Types of Manufacturers & Retailers
- Industrial Manufacturers
- Furniture & Luxury
- Tech & Communication
- Healthcare / Medical Devices
- Food & Health
- And more
Utilities
Types of Utilities Cos:
- Utilities Companies
- Utilities Services Providers
- Utilities Devices
- Utilities Safety
- Utilities Contractors
- And more
Education
Types of Education Organizations:
- Colleges & Universities
- Student Organizations
- Career Services Organizations
- Research & Development Firms
- Student Development Organizations
- And more
We Build Brands
Case Studies
01 / 08
2026: Transforming a regional 'Prescription Shop' into a National Dual-Model Powerhouse: 503A Pharmacy (Patient-Specific) and FDA Reg. 503B Outsourcing Bulk Manufacturer
Breakthrough was approached by a pharmaceutical manufacturer with growth needs centered around needing a customer registration & ordering portal (The sales team was doing everything manually). Also the system needed to support all current and future accounts (hospitals, clinics, and healthcare providers across the US), while integrating with existing backend systems (Salesforce), handling complex org processes (custom FDA, DEA licensing requirements, customer-specific pricing, organizational processes), as well as supporting rapid growth to national bulk distribution (High SEO / AIO, enterprise ecommerce, high security, upgraded, and more).
The Solution & Achievements:
After an initial Discovery, Research & Planning Project, Breakthrough helped this firm establish and build the following:
- From $0/month to $1M / month in customer portal orders in 2.5 Years!
- Doubling of Customer Base (3k to 6.5K healthecare providers, hospitals, franchises nationwide) in 2.5 Years!
- 24/7 Real-time Account Access for Ordering, Order Status Updates, Account Registration & more
- Increase in Avg. Order Size, Repeat Orders, Order Frequency, and Overall Conversion Rate
- Sales team, Account Managers, Warehouse, Fulfillment & Management Staff Working Through Existing Backend System
- Facilitating Custom 503B Pharmaceutical FDA Licensing & Ordering Requirements
- 20:1 Projected ROI in first year
02 / 08
Evolving a Specialty Lens Manufacturer into a Comprehensive Global Vision Corporation
Over the last 4 years of working with Breakthrough, Euclid has grown from being a single-brand entity (Euclid Systems) to a parent organization (Euclid Vision Group), expanded their product offering, their team, industry expertise, and more.
View project: EuclidLenses.com
Major Achievements & Acquisitions:
- January 2026 – Launch of Be Free® Day Lenses – Daily Disposable Contact Lenses
- Visionary Optics: A major new partner in the scleral lens market, allowing Euclid to offer a full suite of specialty lenses beyond just Ortho-K.
- Acuity Polymers & Vista Optics: GP lens polymers
- Mark’ennovy & DISOP – Expanding Euclid’s footprint in Europe, adding custom soft lenses and lens care solutions to their global catalog.
- Worldwide SEO / AIO Ranking for Ortho-K Lenses
- Custom Ortho-K Certification System continues to bring new qualified ECP leads
03 / 08
National restaurant franchisor hits and surpasses team growth goals with hundreds of new applicants in first months of launch
Hospitality Restaurant Group employs over 500 people in NY, TN, and NJ, yet was having difficulty being unknown to their community, and struggling w/ staffing and recruitment. Breakthrough helped HRG Taco Bell with a complete Brand, Web & Digital Overhaul, repositioning the brand in the community, increasing sales, team applications and more.
View project: HRGFood.com
Major Results / Achievements
- 750 Job Applications in first 4 months of launch
- Project paid for itself within 2 months (5:1 ROI and counting)
- 4X Web Traffic within 4 months
- Branding & Brand Identity Re-Established
- 3 New restaurants opened since launch
- Increased local community support
- Simplified Content Management
04 / 08
National furniture retailer more than doubles traffic (from 900K/year to 2.2M) in 18 months
Breakthrough was approached by a national furniture manufacturer / retailer with an outdated website, broken information architecture, little to no content management capabilities, minimal SEO, difficulty making updates, and very low online sales/lead gen.
View Project: stickley.com
Major Results / Achievements
- Traffic Increase of 220% in 18 months
- 18:1 Projected ROI in first 18 months (and climbing)
- Enterprise Ecommerce & Content Management Platform
- 15K total products (5K products X 3 distributed web platforms)
- 265% Google / Organic SEO Placement
- 280% Increase in engagement
- 3X Reduction in content management time
National law practice enjoys 300% increase in engagement in first 6 months; Sustained into 3rd year on the platform
WestfallLaw.com
05 / 08
National debt settlement company increases traffic and leads by 400% in first 5 months
CenturySS.com
06 / 08
University TV Station boosts monthly recurring audience by 240%
CitrusTV.com
07 / 08
For the first time ever, FrancisCorps fills all volunteer spots for the coming year in 2 months
FrancisCorps.org
08 / 08
Get Started
Either call us: (315)233-9283,
Or fill out the form on the right (or below in mobile), and we’ll call you.
In our first call: We will review the Web & Digital Discovery Assessment together. The Discovery meeting is a learning meeting, designed to help us understand you, your firm, the issues you’re having now, and start to formulate the role web & digital will play in your strategic plan, and long term goals. We look forward to meeting you.
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