Web Design & Digital Strategy born in Syracuse NY, serving the world

Since 2003, our award-winning web design team has helped hundreds of organizations serve millions of users.

Clients Featured In

Group 16

Web Design Syracuse Leaderboard

Web & Digital Platform Inclusions

Clients may choose any or all of the following, depending on particular industry, client goals, and needs. Contact Us to Schedule a Discovery Meeting

Web Strategy, Digital Strategy Icon

Web Strategy: Diagnostic & Research

The diagnostic, research & strategic phase informs the entire project. Reports include: Digital & Web Audit Reports, User & Audience Reports, Market Research Report, Competitive Analysis, Information Architecture Report and more.

Web Client Journey, Journey-Driven Web Design

Client Journey & Lifecycle Analysis

Going beyond the 'funnel', the client journey is the foundation. The journey from an unknown visitor, to prospect, client, dedicated client, to advocate & referrer. Includes client journey design, lifecycle analysis, and more.

Web & User Experience Design

Web & Digital Client Experience

Establish an enterprise-level web and the digital client experience; a cross-browser, cross-platform (desktop, mobile) digital client experience.

Web & Digital Brand Guidelines

Branding & Style Guides

Creation of the firm's brand strategy: Logo design, corporate style guides for use in all marketing activities (print, tv, billboards, etc). Elements: custom logo, custom iconography, color palette, fonts and font layouts, imagery, spacing, illustrative style (if included), brand imagery, tone, style and more.

Lead Gen Ecosystem Icon

Lead Gen Ecosystem, CRM, Analytics

Generating, capturing, and cultivating leads and customer relationships. All projects include time to setup and integrate a CRM tool, and guidance in leveraging, measuring, and improving your performance over time.

Web Content, Content Strategy Icon

Content Strategy & Writing

Information architecture consultation, content strategy & oversight, content writing (amount depending on Base or Advanced pack), content & image migration, base SEO migration, and more.

Web Content Management System

Content Management System (CMS)

The Content Management System (CMS), usually WordPress, allows the user to easily make changes to the site content (service pages, products, images, news posts, menus & more).

SEO Search Engine Optimization Syracuse Icon

(SEO) Search Engine Optimization

The SEO Base pack (included in all) commonly results in marked search engine rank and traffic increases within months, and continued rank climbing over time.  Includes: keyword research, code optimization, meta tags, seo tool integration & setup, linking prep, automatic submission of content to major search engines.

Email Strategy

Email (Base / Advanced)

Includes: email marketing platform setup and integration w/ digital platform. Advanced packs include: email template design, content strategy, monthly campaigns, and email marketing coaching.

Web Accessibility Icon

Accessibility (ADA / WCAG)

Better navigate the Section 508 ADA laws, and ultimately meet clients with disabilities at the level where they are. Broader, easier access benefits everyone. See how this site performs on the WAVE ADA Tester.

Web Privacy Icon

Privacy (GDPR / CCPA / NYPA)

Protect, and safeguard your clients and their data. Depending on pack and firm requirements, includes: overall privacy audit, consulting for the GDPR, CCPA, NYPA, privacy strategy, and more.

Website Speed & Optimization Icon

Speed Pack

At Breakthrough, we take pride in the performance of our work. Slow loading pages affect your bottom line (Kissmetrics Infographic).  Faster pages = improved SEO, user experience, and better results.  This is included in everything we do. Test the speed of this site on Google. Advanced & base packs avail.


Process & Timeline

Web & Digital Growth Platforms typically take from 3-6 months. Timing depends on: scope of inclusions, whether Branding is needed first, and client turnaround. Projects are broken into 4 major stages: 1) Research / Diagnostic + Strategic Plan (1 month). 2) Design (1-2 months). 3) Build (1-2 months). 4) Launch & Training (1/2 - 1 month).

Timing depends on how quickly your firm, and your decision makers are able to work, make decisions, answer questions, fill in missing content, photography, and marketing materials.  Everything we do, we do with intention, purpose, and we do it for long-term sustainable growth.


Web & Digital Growth Platforms typically range from $2,500 - $75,000 (Depending on number and scope of inclusions needed).  To get exact pricing for your organization Contact Us.

What Happens After Completion

This will bring your firm to a public launch, and includes the education & training to begin using your platform, and generating leads as early as day 1.  (We’ve had clients pay for the entire cost on day 1 of the launch).  You will pay for your hosting ongoing (paid to your host, not us), but you will have no ongoing costs to us unless you decide to continue coaching, consulting, or make changes later on down the road.

Getting Started

Contact Us to get started. (Optional: For those that like to prep, feel free to review the Web & Digital Discovery Assessment, but this is optional, we will review this together).

Who We Work With

Non-Profit Web Projects / SUNY Upstate Hospital

Types of Non-Profit & Religious Orgs:

  • Education, Literacy Non-Profits

  • Poor, Hunger & Housing

  • Career Services & Personal Dev

  • Public Television & Radio

  • Drug & Rehab Facilities

  • Churches, Spiritual

  • Legal Assistance

  • Minority & Women's Rights

  • Agricultural Non-Profits

  • And more

FrancisCorps Non-Profit Web
Law Firm Web Design Client - Hiscock Legal Aid
Non-Profit Web Design Rescue Mission
Non-Profit Web Design - WCNY
Environmental & Home Services Web Design

Types of Environmental & Home Services Firms:

  • Indoor Air Quality Testing

  • Lead Testing, Remediation, Education

  • Construction & Contractors

  • Environmental Firms

  • Electrical Services

  • Insulation, Heating, Cooling

  • And more

Types of Insurance & Legal Firms:

  • Lawyers & Law Firms

  • Legal Aid / Legal Assistance

  • Group Health Insurance & Retirement

  • Employee Benefits & Workers Comp

  • And more

Types of Healthcare Organizations:

  • Doctors & Primary Care

  • Psychologists / Therapists

  • Medical Devices

  • Pharmaceutical Manufacturers

  • Allergy Services

  • Physical Therapy

  • And more

Commercial Real Estate Web Design

Type of Commercial Real Estate Firms:

  • Commercial Real Estate Brokerages

  • Individual Agents

  • Property Managers

  • Developers / Contractors

  • Property Investors

  • And more

Commercial Real Estate Web Clients - CBRE
Commercial Real Estate Web Clients - Pyramid Cushman Wakefield
Commercial Real Estate Web Clients - WS Cumby
Commercial Real Estate Web Clients - Kanner

Types of Broadcasters:

  • Television Stations

  • Podcasts

  • Public TV / Radio

  • YouTube Channels

  • College TV / Radio

  • Radio Stations

  • And more

TV Broadcasting Web Design Client
Non-Profit Web Design - WCNY

Types of Financial Advisors:

  • Registered Investment Advisors (RIA's)

  • Financial Advisors & CFA's

  • Certified Financial Planners (CFP's)

  • Wealth Advisors & CPWA's

  • Retirement Advisors

  • And more

Types of Food Manufacturers:

  • Fast Food & Fast Healthy

  • Franchises & Francisees

  • Food Manufacturers

  • Supplement & Vitamin Cos

  • Healthfood

  • And more

Manufacturing Web Design

Types of Manufacturers & Retailers

  • Industrial Manufacturers

  • Furniture & Luxury

  • Tech & Communication

  • Healthcare / Medical Devices

  • Food & Health

  • And more

Manufacturer Web Design - Stickley
Manufacturer Web Design - Danaher
Manufacturer Web Design - Saab Sensis

Types of Utilities Cos:

  • Utilities Companies

  • Utilities Services Providers

  • Utilities Devices

  • Utilities Safety

  • Utilities Contractors

  • And more

Utilities Web Design - National Grid
Manufacturer Web Design - Danaher
Utilities Web Design - Qualitrol Corp

Types of Education Organizations:

  • Colleges & Universities

  • Student Organizations

  • Career Services Organizations

  • Research & Development Firms

  • Student Development Organizations

  • And more

University Web Design Client - Cornell University
University Web Design - NYU
Education / University Web Design Client - Syracuse University

We Build Brands

Tech Web Design Client - Google
Food Industry Web Design Client - McDonalds
Education / University Web Design Client - Syracuse University
Furniture Web Design Client - Stickley
University Web Design Client - Cornell University
University Web Design - NYU
Utilities Web Design - National Grid
Utilities Web Design Client - Danaher
Food Industry Web Design Client - Taco Bell
Law Firm Web Design Client - Hiscock Legal Aid
Financial Web Design - Century
Law Firm Web Design - Westfall Law
Financial Advisor Web Design - Rockbridge
Financial Advisor Web Design - Ritholtz
Commercial Real Estate Web Design - Cushman Wakefield
Non-Profit Web Design Rescue Mission
Non-Profit Web Design - WCNY
Manufacturer Web Design - Saab Sensis
Manufacturer Web Design - JADAK Tech
Medical Web Design - Edge Pharma

Case Studies

Furniture Manufacturer Web Design Stickley
Furniture Manufacturer Web Design Stickley
0 1 / 0 7

National furniture retailer more than doubles traffic (from 900K/year to 2.2M) in 18 months

Breakthrough was approached by a national furniture manufacturer / retailer with an outdated website, broken information architecture, little to no content management capabilities, minimal SEO, difficulty making updates, and very low online sales/lead gen.

View Project: stickley.com.

Major Results / Achievements

  • Traffic Increase of 220% in 18 months
  • 18:1 Projected ROI in first 18 months (and climbing)
  • Enterprise Ecommerce & Content Management Platform
  • 15K total products (5K products X 3 distributed web platforms)
  • 265% Google / Organic SEO Placement
  • 280% Increase in engagement
  • 3X Reduction in content management time

Financial Advisor Web Design Client Logo
0 2 / 0 7

Helping Financial Advisor (RIA) firms to actualize and realize their true potential.

Muir Edison rebrands, and builds a unique service offering for RIA firms.

Major Results / Achievements

  • Average AUM Increase of $575K per client
  • Clients named to CNBC Top 100 Advisor Firms multiple years
  • 8892 Estimated Individuals with improved financial health
  • Coverage by AdvisorPerspectives (multiple times)
  • #1 ranking for multiple financial advisor firms
  • Worldwide SEO ranking for related terms

Food Industry Web Design HRG Taco Bell Logo
0 3 / 0 7

National restaurant franchisor hits and surpasses team growth goals with 750 job applications in under 4 months

Hospitality Restaurant Group employs over 500 people in NY, TN, and NJ, yet was having difficulty being unknown to their community, and struggling w/ staffing and recruitment. Breakthrough helped HRG Taco Bell with a complete Brand, Web & Digital Overhaul, repositioning the brand in the community, increasing sales, team applications and more. View project: HRGFood.com

Major Results / Achievements

  • 750 Job Applications in 4 months of launch
  • Project paid for itself within 2 months (5:1 ROI and counting)
  • 4X Web Traffic within 4 months
  • Branding & Brand Identity Re-Established
  • 3 New restaurants opened since launch
  • Increased local community support
  • Simplified Content Management

Law Firm Web Design Layout
Law Firm Web Design Client Logo

National law practice enjoys 300% increase in engagement in first 6 months; Sustained into 3rd year on the platform

0 4 / 0 7
Financial Web Design Mobile Layout
Financial Web Design Client

National debt settlement company increases traffic and leads by 400% in first 5 months

0 5 / 0 7
TV / Broadcasting Web Design Mobile Layout
TV Broadcasting Web Design Client

University TV Station boosts monthly recurring audience by 240%

0 6 / 0 7
Non-Profit Web Design Layout
FrancisCorps Non-Profit Web

For first time ever (and during a pandemic), service org fills all volunteer spots for the coming year in 2 months

0 7 / 0 7

Get Started

Either call us: (315)233-9283,
Or fill out the form on the right, and we'll call you.

In our first call: We will review the Web & Digital Discovery Assessment together. The Discovery meeting is a learning meeting, designed to help us understand you, your firm, the issues you're having now, and start to formulate the role web & digital will play in your strategic plan, and long term goals. We look forward to meeting you.

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