Web Design & Digital Strategy born in Syracuse NY, serving the world

Since 2003, our award-winning web design team has helped hundreds of organizations serve millions of users.

Clients Featured In

Web & Digital Inclusions FAQ Industries Case Studies Get Started

Web & Digital Platform Inclusions

Clients may choose any or all of the following, depending on particular industry, client goals, and needs. Contact Us to Schedule a Discovery Meeting

Web Strategy: Diagnostic & Research

The diagnostic, research & strategic phase informs the entire project. Reports include: Digital & Web Audit Reports, User & Audience Reports, Market Research Report, Competitive Analysis, Information Architecture Report and more.

Client Journey & Lifecycle Analysis

Going beyond the 'funnel', the client journey is the foundation. The journey from an unknown visitor, to prospect, client, dedicated client, to advocate & referrer. Includes client journey design, lifecycle analysis, and more.

Web & Digital Client Experience

Establish an enterprise-level web and the digital client experience; a cross-browser, cross-platform (desktop, mobile) digital client experience.

Branding & Style Guides

Creation of the firm's brand strategy: Logo design, corporate style guides for use in all marketing activities (print, tv, billboards, etc). Elements: custom logo, custom iconography, color palette, fonts and font layouts, imagery, spacing, illustrative style (if included), brand imagery, tone, style and more.

Lead Gen Ecosystem, CRM, Analytics

Generating, capturing, and cultivating leads and customer relationships. All projects include time to setup and integrate a CRM tool, and guidance in leveraging, measuring, and improving your performance over time.

Content Strategy & Writing

Information architecture consultation, content strategy & oversight, content writing (amount depending on Base or Advanced pack), content & image migration, base SEO migration, and more.

Content Management System (CMS)

The Content Management System (CMS), usually WordPress, allows the user to easily make changes to the site content (service pages, products, images, news posts, menus & more).

(SEO) Search Engine Optimization

The SEO Base pack (included in all) commonly results in marked search engine rank and traffic increases within months, and continued rank climbing over time. Includes: keyword research, code optimization, meta tags, seo tool integration & setup, linking prep, automatic submission of content to major search engines.

Email (Base / Advanced)

Includes: email marketing platform setup and integration w/ digital platform. Advanced packs include: email template design, content strategy, monthly campaigns, and email marketing coaching.

Accessibility (ADA / WCAG)

Better navigate the Section 508 ADA laws, and ultimately meet clients with disabilities at the level where they are. Broader, easier access benefits everyone. See how this site performs on the WAVE ADA Tester.

Protect, and safeguard your clients and their data. Depending on pack and firm requirements, includes: overall privacy audit, consulting for the GDPR, CCPA, NYPA, privacy strategy, and more.

Speed Pack

At Breakthrough, we take pride in the performance of our work. Slow loading pages affect your bottom line (Kissmetrics Infographic). Faster pages = improved SEO, user experience, and better results. This is included in everything we do. Test the speed of this site on Google. Advanced & base packs avail.

FAQs

Process & Timeline

Web & Digital Growth Platforms typically take from 3-6 months. Timing depends on: scope of inclusions, whether Branding is needed first, and client turnaround. Projects are broken into 4 major stages: 1) Research / Diagnostic + Strategic Plan (1 month). 2) Design (1-2 months). 3) Build (1-2 months). 4) Launch & Training (1/2 - 1 month).

Timing depends on how quickly your firm, and your decision makers are able to work, make decisions, answer questions, fill in missing content, photography, and marketing materials. Everything we do, we do with intention, purpose, and we do it for long-term sustainable growth.

Pricing

Web & Digital Growth Platforms typically range from $2,500 - $75,000 (Depending on number and scope of inclusions needed). To get exact pricing for your organization Contact Us.

What Happens After Completion

This will bring your firm to a public launch, and includes the education & training to begin using your platform, and generating leads as early as day 1. (We’ve had clients pay for the entire cost on day 1 of the launch). You will pay for your hosting ongoing (paid to your host, not us), but you will have no ongoing costs to us unless you decide to continue coaching, consulting, or make changes later on down the road.

Getting Started

Contact Us to get started. (Optional: For those that like to prep, feel free to review the Web & Digital Discovery Assessment, but this is optional, we will review this together).

Who We Work With

Non-Profit Web Projects / SUNY Upstate Hospital

Types of Non-Profit & Religious Orgs:

Education, Literacy Non-Profits
Poor, Hunger & Housing
Career Services & Personal Dev
Public Television & Radio
Drug & Rehab Facilities

Churches, Spiritual
Legal Assistance
Minority & Women's Rights
Agricultural Non-Profits
And more

Law Firm Web Design Client - Hiscock Legal Aid

Environmental & Home Services Web Design

Types of Environmental & Home Services Firms:

Indoor Air Quality Testing
Lead Testing, Remediation, Education
Construction & Contractors
Environmental Firms

Electrical Services
Insulation, Heating, Cooling
And more

Types of Insurance & Legal Firms:

Lawyers & Law Firms
Legal Aid / Legal Assistance

Group Health Insurance & Retirement
Employee Benefits & Workers Comp
And more

Types of Healthcare Organizations:

Doctors & Primary Care
Psychologists / Therapists
Medical Devices
Pharmaceutical Manufacturers

Allergy Services
Physical Therapy
And more

Type of Commercial Real Estate Firms:

Commercial Real Estate Brokerages
Individual Agents
Property Managers

Developers / Contractors
Property Investors
And more

Commercial Real Estate Web Clients - CBRE

Commercial Real Estate Web Clients - Pyramid Cushman Wakefield

Commercial Real Estate Web Clients - WS Cumby

Commercial Real Estate Web Clients - Kanner

Types of Broadcasters:

Television Stations
Podcasts
Public TV / Radio
YouTube Channels

College TV / Radio
Radio Stations
And more

Types of Financial Advisors:

Registered Investment Advisors (RIA's)
Financial Advisors & CFA's
Certified Financial Planners (CFP's)

Wealth Advisors & CPWA's
Retirement Advisors
And more

Types of Food Manufacturers:

Fast Food & Fast Healthy
Franchises & Francisees
Food Manufacturers

Supplement & Vitamin Cos
Healthfood
And more

Types of Manufacturers & Retailers

Industrial Manufacturers
Furniture & Luxury
Tech & Communication

Healthcare / Medical Devices
Food & Health
And more

Types of Utilities Cos:

Utilities Companies
Utilities Services Providers
Utilities Devices

Utilities Safety
Utilities Contractors
And more

Types of Education Organizations:

Colleges & Universities
Student Organizations
Career Services Organizations

Research & Development Firms
Student Development Organizations
And more

University Web Design Client - Cornell University

Education / University Web Design Client - Syracuse University

We Build Brands

Food Industry Web Design Client - McDonalds

Food Industry Web Design Client - Taco Bell

Financial Advisor Web Design - Rockbridge

Commercial Real Estate Web Design - Cushman Wakefield

Case Studies

Furniture Manufacturer Web Design Stickley

0 1 / 0 7

National furniture retailer more than doubles traffic (from 900K/year to 2.2M) in 18 months

Breakthrough was approached by a national furniture manufacturer / retailer with an outdated website, broken information architecture, little to no content management capabilities, minimal SEO, difficulty making updates, and very low online sales/lead gen.

View Project: stickley.com.

Major Results / Achievements

Traffic Increase of 220% in 18 months
18:1 Projected ROI in first 18 months (and climbing)
Enterprise Ecommerce & Content Management Platform
15K total products (5K products X 3 distributed web platforms)
265% Google / Organic SEO Placement
280% Increase in engagement
3X Reduction in content management time

0 2 / 0 7

Helping Financial Advisor (RIA) firms to actualize and realize their true potential.

Muir Edison rebrands, and builds a unique service offering for RIA firms.

Major Results / Achievements

Average AUM Increase of $575K per client
Clients named to CNBC Top 100 Advisor Firms multiple years
8892 Estimated Individuals with improved financial health
Coverage by AdvisorPerspectives (multiple times)
#1 ranking for multiple financial advisor firms
Worldwide SEO ranking for related terms

0 3 / 0 7

National restaurant franchisor hits and surpasses team growth goals with 750 job applications in under 4 months

Hospitality Restaurant Group employs over 500 people in NY, TN, and NJ, yet was having difficulty being unknown to their community, and struggling w/ staffing and recruitment. Breakthrough helped HRG Taco Bell with a complete Brand, Web & Digital Overhaul, repositioning the brand in the community, increasing sales, team applications and more. View project: HRGFood.com

Major Results / Achievements

750 Job Applications in 4 months of launch
Project paid for itself within 2 months (5:1 ROI and counting)
4X Web Traffic within 4 months
Branding & Brand Identity Re-Established
3 New restaurants opened since launch
Increased local community support
Simplified Content Management

National law practice enjoys 300% increase in engagement in first 6 months; Sustained into 3rd year on the platform

WestfallLaw.com

0 4 / 0 7

National debt settlement company increases traffic and leads by 400% in first 5 months

Centuryss.com

0 5 / 0 7

TV / Broadcasting Web Design Mobile Layout

University TV Station boosts monthly recurring audience by 240%

CitrusTV.com

0 6 / 0 7

For first time ever (and during a pandemic), service org fills all volunteer spots for the coming year in 2 months

FrancisCorps.org

0 7 / 0 7

Get Started

Either call us: (315)233-9283,
Or fill out the form on the right, and we'll call you.

In our first call: We will review the Web & Digital Discovery Assessment together. The Discovery meeting is a learning meeting, designed to help us understand you, your firm, the issues you're having now, and start to formulate the role web & digital will play in your strategic plan, and long term goals. We look forward to meeting you.

Web Design & Digital Strategy born in Syracuse NY, serving the world

Clients Featured In

Web & Digital Platform Inclusions

Web Strategy: Diagnostic & Research

Client Journey & Lifecycle Analysis

Web & Digital Client Experience

Branding & Style Guides

Lead Gen Ecosystem, CRM, Analytics

Content Strategy & Writing

Content Management System (CMS)

(SEO) Search Engine Optimization

Email (Base / Advanced)

Accessibility (ADA / WCAG)

Privacy (GDPR / CCPA / NYPA)

Speed Pack

FAQs

Process & Timeline

Pricing

What Happens After Completion

Getting Started

Who We Work With

Types of Non-Profit & Religious Orgs:

Types of Environmental & Home Services Firms:

Types of Insurance & Legal Firms:

Types of Healthcare Organizations:

Type of Commercial Real Estate Firms:

Types of Broadcasters:

Types of Financial Advisors:

Types of Food Manufacturers:

Types of Manufacturers & Retailers

Types of Utilities Cos:

Types of Education Organizations:

We Build Brands

Case Studies

National furniture retailer more than doubles traffic (from 900K/year to 2.2M) in 18 months

Major Results / Achievements

Helping Financial Advisor (RIA) firms to actualize and realize their true potential.

Major Results / Achievements

National restaurant franchisor hits and surpasses team growth goals with 750 job applications in under 4 months

Major Results / Achievements

Get Started